Model & Framework
Powered for Good Model and Framework
DESIGNING Equitable Solar+backup power Products in Texas
One of the first frameworks we considered was a Broker/REP (Retail Electricity Provider) model.
Our proposed framework:
How a company can offer affordable, renewable, and resilient retail electricity products designed for low-to-moderate income (LMI) customers in Texas's deregulated power market:
PHASE 1: AGENT
PHASE 2: BROKER
Partner with an existing retail electricity provider (REP) that already offers low cost renewable electricity plans.
Receive payments from the REP when you broker their plans to customers.
Become profitable after reaching some number of signups.
PHASE 3: REP COORDINATION
PHASE 4: REP/BROKER+
Project Timeline and Milestones:
Phase 1: Complete
Phase 2: Complete
Based on learnings from Phase 1, we designed a retail electricity product offering that provided the following:
100% solar and green power for lower income households at rates below their current fossil-fuel power rates.
No credit check or deposits required.
Ability to add battery storage for community center backup power.
Marketing designed to educate, not confuse.
30%+ customer ownership of company.
Respected elder states people to act as "Stewards" to keep company focused on ethical, useful offerings and develop trust in the community.
Senior executives to reflect diversity of customers.
Phase 3: Underway
We are continuing to engage and learn from community members, organizations, and other stakeholders to improve how households can best analyze and select electricity provider offerings.
Through our research and resulting initiatives (such as Energy Well Texas), we are looking for ways to build out an ecosystem of providers, developers, and community leaders that can be brought together to innovate how low income communities across Texas can participate in and benefit from solar + storage.