Powered for Good

Designing a competitive 100% solar & wind electricity product that is available, accessible, and affordable for all households in Texas' deregulated electricity market


In Texas, state regulations allow millions of people in low income communities to select their electricity provider.

Although costs of solar and wind power are at record lows and continue to decline, Texans with less disposable income often pay more for electricity and have limited access to green energy and emergency back up power.

The goal of Powered For Good is to design and help deliver clean, affordable, 100% renewable electricity offerings for low income households in Texas's Competitive Retail Areas, where households can choose their electricity provider.

We are also exploring options to provide energy storage at a household or community level and how to best to monetize Opportunity Zone tax benefits in a way that maximizes community benefit.

Project Timeline and Milestones:

Phase 1: Complete

  • Powered for Good kicked off in summer 2020 by reviewing successful solar+storage projects designed for low income communities across the country.

  • We learned about local opportunities and challenges from a broad range of stakeholders, including focus groups and a survey involving Houston residents.

Phase 2: Complete

  • Based on learnings from Phase 1, we designed a retail electricity product offering that provided the following:

    • 100% solar and green power for lower income households at rates below their current fossil-fuel power rates.

    • No credit check or deposits required.

    • Ability to add battery storage for community center backup power.

    • Marketing designed to educate, not confuse.

    • 30%+ customer ownership of company.

    • Respected elder states people to act as "Stewards" to keep company focused on ethical, useful offerings and develop trust in the community.

    • Senior executives to reflect diversity of customers.

Phase 3: Underway

  • We are continuing to engage and learn from community members, organizations, and other stakeholders to improve how households can best analyze and select electricity provider offerings.

  • Through our research and resulting initiatives (such as Energy Well Texas), we are looking for ways to build out an ecosystem of providers, developers, and community leaders that can be brought together to innovate how low income communities across Texas can participate in and benefit from solar + storage.

PROJECT Partners And Funding:

Powered for Good is a research and pilot initiative lead by the Houston Advanced Research Center (HARC), High Noon Advisors, Moonlight Interests, and the Texas Energy Poverty Research Institute (TEPRI).

This research is supported by the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE) under the Solar Energy Technologies Office Award Number DE-EE0009007 as well as the Jacob and Terese Hershey Foundation.